SEMrush vs Moz – Which One is Better for SEO

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There are alternatives to almost everything in life. How do you know whether something can compare or not? This article is going to give you everything you need to know about SEMrush vs. Moz. 

Both platforms are SEO tools that assist businesses and rising entrepreneurs with marketing and content creation. SEO stands for search engine optimization. Search engines are important as they can help in getting your business out there. These tools tell you everything you need to do and what you should avoid. 

SEMrush and Moz are going to take your business to the next level with their user-friendly attributes. It is essentially a form of digital marketing. Content marketers put a lot more thought and effort into their work than what people believe.  How do you decide which platform to use?

In today’s day and age, you constantly have to find a way to one-up your competitors; these SEO tools are the perfect way to do this. This SEMrush vs. Moz review is going to tell you everything you need to know to make your decision. 

What is SEMrush?

SEMRush Overview
SEMrush is one of many SEO tools that provides excellent services for the price. It can be used for almost all your business needs, such as finding new keyword suggestions, fixing website problems, tracking your competition, and performing backlink analysis. 

SEMrush provides data that is most crucial to the industry. It also has the largest keyword database in the market. Amongst all these incredible qualities, it is also convenient and easy to use. The different characteristics that SEMrush offers are going to ensure website page optimization. 

To use this platform, you are going to need an active account. If you do not have one, you must register for one. The different plans are discussed in further detail below. Once you have registered and logged in, you can select various options from the drop-down menu. The Organic Research option can be used to observe the keyword rankings for your competitors. 

What is Moz?

Moz homepage
Moz was originally an SEO consulting company before it became an SEO and analysis tool. This is an all-purpose program that you can use to help your business. It contains site audits, keyword research, and backlinks. It appears to be much like SEMrush; however, there are many differences. 

A benefit is that most of the helpful tools are free, so it can be a great start if you are a beginner. The resources for the paid subscription may not necessarily meet the options offered by SEMrush. With that being said, Moz pro is still used by many people who state that the features are definitely worth it. 

Both programs essentially enable you to site crawl in order to maximize your business performance. This means that you can browse through different websites quickly and that you can constantly monitor new and recurring problems. It can be extremely helpful as it allows you to discover new opportunities and to keep up to date with your competitor’s trends.  

Pricing and Free Plans

Both SEMrush and Moz differ quite significantly when it comes to pricing. No brand can be said to be cheaper as they are so different in this regard. 

SEMrush and Moz offer a free version and free trials if you would like to get a feel of how they work. It is important to take note of the subscription you are investing in. one needs to evaluate the different features and what you are looking for in your business. 

 Below, the different pricing plans are discussed in further detail. 

SEMrush Pricing Plans

SEMrush does include a free trial with its’ different packages. There is also the option to get 16% off your bill when you decide to pay your subscription annually. This platform contains various pricing plans for you to choose from. There are four available paid pricing plans as well as a free version. The four paid versions consist of:

  1. Pro – This is $108.33 per month. Specifically, the pro version is ideal for people starting up and bloggers. Over 40 advanced tools are included in this package, thus making it perfect for beginners. A few perks within these tools include gaining knowledge on your competitors’ traffic sources, social media performance, rankings, and many more. 
  2. Guru – A more expensive version, costing $208.33 per month. The Guru is perfect for marketing agencies and SMBs. This plan contains all the features the Pro consists of, as well as extended limits, a content marketing platform, and historical data. 
  3. Business – $416.66 monthly. Perfect for various enterprises and large companies, as it assists with companies who have e-commerce projects and extreme web pressure. All the Guru features are included, plus Google Data Studio Integration, extended limits, increased sharing options, and API access. 
  4. Custom – This particular plan is only available upon request; therefore, the price varies. 

Moz Pricing Plans 

Much like SEMrush, there is a 20% discount for those who pay their subscription annually. This is a greater discount than that offered by the competitor; however, are the features worth it? 

There are also four available paid options with this platform and a free version. These include:

  1. Standard – This version is $99 per month. This is a great option if you need to learn the basics. It contains three campaigns, mobile rankings, 300 keyword rankings, 100,000 page crawls per week, five monthly on-demand crawls, and many other features. 
  2. Medium – The most popular of the options and is $149 per month.  Medium is the most opted for the plan due to the full access given to keyword research tools and ample limits. The plan includes ten campaigns, 800 keyword rankings, mobile rankings, 500,000 weekly page crawls, 30 on-demand crawls per month, as well as various other traits.  
  3. Large – This costs $249 monthly. The large provides the best value for anyone who is serious about searching. It consists of 25 campaigns, 1,900 keyword rankings, mobile rankings, 1,250,000 page crawls per week, 60 on-demand monthly crawls, plus plenty of other resources.  
  4. Premium – The premium version is $599 per month—a useful tool for in-house marketing teams and SEO-focused agencies. There are 50 campaigns, 4,500 keyword rankings, mobile rankings, speed crawl, 2,000 page crawls per week, 100 on-demand crawls per month, and plenty of other tools.

Moz Pricing & Plans

The other tools included in the paid plans consist of backlink queries, link tracking lists, scheduled reports, user seats, 24/7 support, customer care, rank checker queries, and keyword lists. There are certain tools provided in the more expensive plans that are not available in, the more affordable options. The specific pricing plans and their features can be viewed on the respective websites.  

Available Platforms

Availability of platforms is a crucial factor as you want to be able to gain easy access to your SEO tool. The beauty of this is that you can manage and do your work while on the go and from any location. 

SEMrush Available Platforms

SEMrush is available on various programs, including many social media platforms. The different social media networks it is available on include Facebook Business, Twitter, Pinterest, LinkedIn, Instagram, and Google My Business. This is a wide variety that can be extremely beneficial to anyone using the application. 

This online digital tool is available on both cellular devices and desktops. It is compatible with both iOS and Android; thus, making it user-friendly and easily accessible. 

Moz Available Platforms

The website is also compatible with iOS and Android devices, as well as mobile phones and desktops. 

There are various positive reviews surrounding the work possibility of Moz. 


Amazing features are offered by both SEMrush and Moz. These provide effective research tools. The open site explorer feature offered by both brands is one of the top qualities. 

SEMrush Features

SEMrush has over 40 advanced feature options, which makes it an excellent program. A few of the best features include:

  1. Site Audit – The feature that most people are after as it is one of the best. This allows you to search for and fix any problems that you are experiencing with your website. A ‘health percentage’ of your site is available. You are going to get notified when your health percentage is at risk. 
  2. Position Tracking – This tool is believed to be the most accurate position tracking feature on the market. With the pro version, you are able to select up to 500 keywords and evaluate your site’s ranking on different search engines for the specified keywords. Monitoring of your search visibility is available on both a desktop and mobile phone. The monitoring ability enables you to take the required steps to maximize your rankings for critical keywords. Building a keyword list is vital in the industry. 
  3. SEO Reports – It is important to share weekly reports with clients to ensure that you are tracking the progress towards the desired goal. SEMrush provides a top of the range reporting features amongst all SEO tools. These reports can also be downloaded in PDF format. Scheduling of reports emailed to you at regular intervals is also possible. 
  4. Backlink Audit – Conducting thorough analysis and noticing toxic backlinks that are harmful to your site are all possible with this tool. The feature does this for you automatically; hence, you are going to receive email alerts when this occurs. SEMrush allows you to create a disavow file that can be submitted to Google Search Console. 

Other available tools include:

  1. Advertising research
  2. Organic research
  3. Product listing ads (PLA) research
  4. Rankings
  5. Domain comparison
  6. Display advertising
  7. Keyword analytics (Phrase match, ad history, keyword difficulty, and related keywords)
  8. Gap analytics
  9. Projects
  10. A lead generation tool
  11. Topic research
  12. Backlinks

You can see that there are plenty of features available with SEMrush. This covers everything you could possibly need if you are a small business or blogger trying to add more professionalism and knowledge to your brand. These features are perfect for professional SEOs, bloggers, marketing teams, agencies, businesses, and consultants.

Moz Features

Moz offers a variety of features; however, they are said to not be as effective as SEMrush. This statement is explored below. Features are:

  1. Link Explorer – One of the perks of this is that it is a free tool. It allows you to track your link profile and discover link building opportunities. 
  2. MozBar – This is considered the best free tool available on this program. It is a Google Chrome extension that provides you with access to any site’s Domain Authority and Page Authority. The MozBar characteristic is important as these factors vary on a monthly basis. Keyword research and link analysis are available are possible directly from the browser bar. The free version gives you up to three searches daily. 
  3. Keyword Explorer – The top keywords in your niche can be found using this feature. This feature is a keyword research tool, which is an important aspect of an SEO tool.

Other helpful characteristics include:

  1. Pro campaigns
  2. Open site explorer
  3. Local listing auditing
  4. Local listing research
  5. Permission management
  6. Crawl test
  7. On-Page Grader
  8. Rank tracker

Moz has more limitations than SEMrush and is ideal for small and medium enterprises, solo consultants, or smaller agencies. It is not suitable for people or companies with a large client base. It is ideal for consistent reporting, tracking reporting, and finding ways to improve your ranking.


Having integrations is key as this allows you to build your network and connections, which is crucial if you are trying to expand your brand and business. 

SEMrush Integrations

SEMrush offers various connections that help you to manage and organize your business. This SEO tool can be connected with:

  1. Google Analytics
  2. Google Ads
  3. Google Search Console
  4. Google My Business
  5. Google Docs
  6. Gmail
  7. Google Sheets
  8. Google Search 
  9. Google Calendar 
  10. Facebook
  11. Twitter
  12. Pinterest 
  13. LinkedIn
  14. YouTube
  15. Instagram
  16. WordPress
  17. Trello
  18. Majestic

Other integrations are available; however, these are the most popular options. There is a wide range that allows you to push the boundaries with your business. A countless number of people can be reached with these different networks. 

Moz Integrations

Moz has its’ fair share of possible integrations to help you and your business. This list involves:

  1. Google Analytics
  2. Rippling
  3. Klipfolio
  4. TapClicks
  5. Grow
  6. DashThis
  7. LinkTrust
  8. Bitium
  9. MoData
  10. Octoboard
  11. Slemma
  12. Pitchbox
  13. Brightedge
  14. Cyfe
  15. ReportGarden
  16. Adverity
  17. GuinRank
  18. Stackby
  19. seoClarity 

These are not common platforms, yet they can be useful. The only popular integration tool available is Google Analytics. 

Interface and ease of use

When it comes to user interfaces, Semrush’s menu layout is often considered more logically organized than Moz’s. Semrush’s dashboards also excel in grouping information coherently, with a strong emphasis on data visualization through graphs.

Semrush provides a quick and intuitive ‘at-a-glance’ understanding of SEO information, while Moz sometimes requires more navigation and clicking to access the desired data. It’s worth noting that Moz appears to be in the process of transitioning to a new interface, with the ‘Domain Overview’ option showcasing the new design, while other options still rely on the older interface.

This isn’t to say that Moz’s interface is difficult to use; it’s just not as intuitive as Semrush’s. Semrush also stands out by offering more contextual help, with icons next to data points explaining their significance. Additionally, their site audit feature is user-friendly, offering clear instructions for improving search performance.

Where Semrush truly shines in terms of ease of use is its site auditing feature, which provides straightforward guidance for enhancing your search results performance. If you prefer a streamlined approach to link building without the need for extensive Excel spreadsheets, Semrush offers a CRM-style outreach feature that lets you manage all your data within the tool and even email site owners directly from it. 

The Final Verdict: SEMrush vs. Moz

Both platforms have their own advantages and disadvantages. The features provided by SEMrush are more effective and extensive than those offered by Moz. These software platforms are great for increasing your position on your search engines and for generating increased traffic to your website. They allow you to consider different angles when approaching your business and create new integrations within your networks. 

If you are looking to expand your business and gain a large customer base, SEMrush is the option. Is your goal to grow a niche business? If so, then Moz could be a great option for you. 

Overall, the platform to go for if you are still unsure is SEMrush. The pricing is more justifiable as you are receiving plenty of features and integrations. The price-to-product ratio of Moz does not match up. It does all come down to personal preference; however, statistically speaking, SEMrush has more to offer your business.

It is time to take your business to the next level. An SEO tool is a perfect thing for this as it gives your business an edge over others and allows you to evaluate your progress. The market can be yours if you use available tools to your advantage.

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