SendGrid vs Mailchimp – Features, Plans & More

SendGrid vs Mailchimp
We may receive compensation from the below providers if you purchase through the links provided. 
Read more here

Whether it be it a small or large one, every business needs a reliable email marketing solution to communicate with its customer base and market itself to a wide audience.

There are various solutions available for businesses of all sizes, startups, and established ones.

Mailchimp is a widely used option, and if you want a Mailchimp alternative, you can also consider SendGrid. In this SendGrid vs. Mailchimp comparison, you can learn more about how the two options compare as far as pricing, features, and more. 

As a business, it is important to choose the right email marketing software. It should be able to handle your business growth and must-have features that cater to all your marketing needs and allow you to deliver superior customer service seamlessly. All this has to be within your budget as well. 

Mailchimp is a marketing software company that was founded in 2001. It has headquarters in Atlanta, Georgia, and three other additional offices in North America. For small businesses, it is an all-in-one marketing platform. To help companies to get online, Mailchimp offers websites and custom domains. 

On the marketing side, the products include:

  • Email
  • Landing pages
  • Digital ads
  • Social media
  • Postcards

SendGrid by Twilio is primarily an email platform for businesses to communicate with their clients. The company sends over 70 billion emails every month for their 80,000 plus paying customers.

These include many top companies such as Uber, Spotify, Glassdoor, Airbnb, Yelp, eBay, and Meetup. The main products that SendGrid offers are email marketing, email API, and expert service. Under each of these categories are a range of features. 

It’s now time to look at how the two companies compare as far as affordable pricing, variety of platforms, features, and integrations. 

Pricing and Free Plan

In general, Mailchimp pricing is cheaper and more affordable for smaller businesses compared with SendGrid. There are four pricing plans available, and pricing is calculated based on the number of email messages that are sent and contacts are required.

There is a free plan, which offers businesses just getting started with a range of multi-channel tools to grow. 

Next up, the Essentials plan starts at $9.99 per month and is ideal for email-only senders. The next offer is the Standard plan, which starts at $14.99 per month. With this, subscribers can enjoy optimization tools and data-driven automation to accelerate their business growth. 

Finally, there is the Premium plan starting at $299 per month. This plan provides numerous advanced features and gives businesses a more customizable offering. 

Mailchimp Pricing 1

SendGrid pricing is available for the email API product and the marketing campaign product. There are four plans available under the Email API plan to help you integrate email into your app or website.

There is a free one, which allows users to send 100 emails a day. Next, the Essentials plan starts at $14.95 and allows businesses to send 100,000 emails a month.

The most popular plan is the Pro plan, which starts at $89.95 a month. Businesses can send up to 1.5 million marketing emails per month. 

The Premium plan is available for businesses looking for an even more customized plan and additional team support. If you 40,000 emails per month, for example, you can start with the Essentials plan. These plans can be tried out for free first.

SendGrid Pricing

SendGrid’s Marketing Campaign plan has three pricing levels to help businesses design and send email marketing campaigns and marketing automation.

The free plan can store up to 2,000 contacts and send up to 6,000 emails per month. The Basic plan starts at $15 per month, can store up to 100,000 contacts, and can send 300,000 emails per month.

The most popular option is the Advanced plan. Here, you can store 200,000 contacts and send 1 million emails at a price starting at $60 per month. If you 12,000 emails per month, for example, you can start with the Basic plan.

Available Platforms

Mailchimp offers a wider platform that covers more than emails but also includes ad channels and social media. This provides a more unified dashboard and an all-in-one marketing solution.

SendGrid is a powerhouse when it comes to email marketing communications. It makes it easy to send emails from any application. 

Features

Mailchimp has a wide range of features, and these are divided into different categories:

  • Audience management – Here, you can expect marketing CRM, signup forms, segmentation, behavioral targeting, predicted demographics, as well as tags and contact profiles.
  • Creative tools – Featured in this category, you can expect content studio, creative assistant, dynamic content, subject line helper, and campaign templates.
  • Marketing automation – The features here include customer journeys, integration, and transactional email.
  • Insights and analytics – Finally, in this category, you can expect features such as reports, smart recommendations, A/B testing, and surveys.

SendGrid features include the following for the three product categories: 

  • Email marketing – These services include email template creation, automation, testing, design, statistics, and signup forms.
  • Email API – In this category, you can find SMTP service, email validation, deliverability, dynamic templates, email testing, and 5-minute integration.
  • Expert services – These are not limited to set-up assistance, delivery help, and ongoing consulting. 

Integrations

Mailchimp can be integrated with many apps and tools to allow you to do more with the platform. Some common eCommerce apps you can integrate with Mailchimp are Stripe, WooCommerce, BigCommerce, and PrestaShop. You can also connect your SMS and do live chat for improved customer service.

LiveChat, SimpleTexting, and Textiful are some options here. Mailchimp can also be integrated with design platforms such as Canva, Adobe Photoshop, and Unsplash.

Integration with eCommerce payment tools like Square, meeting, and event tools like Eventbrite, workflow automation tools, and data sync apps is also possible.

SendGrid has partnered with over 120 companies to enable a wide selection of integrations. Some of these include GitHub, Insider, Oracle, WordPress, Zapier, and Microsoft Azure.

Both Mailgrid and SendGrid offer a wide range of great services for businesses to scale their marketing and grow. SendGrid is ideal for businesses wanting a reliable means to send an email, but as far as covering all the aspects of a marketing campaign, Mailgrid is more comprehensive. 

About the Author

Skip to

clickup

Related Articles

UberSuggest VS KWFinder
UberSuggest VS KWFinder: The Ultimate Review 2022
ShortPixel vs Tinypng
ShortPixel vs. TinyPNG – Comparing the Best Image Comparison Plugins
Unbounce vs WebFlow
Unbounce vs WebFlow: The Ultimate 2022 Review
Surfer SEO vs SEMRush
Surfer SEO vs Semrush – Tools, Features & Full Comparison
Jarvis AI vs Copy AI
Jarvis AI vs. Copy AI: An Extensive Overview
Jarvis AI vs Rytr AI
Jarvis AI vs Rytr AI: Which AI Copywriter Is The Best
SE Ranking vs SEMRush - Full Comparison
SE Ranking vs Semrush – Full Comparison
Canva vs Canva Pro
Canva vs Canva Pro: Should I Upgrade My Account to Pro?
canva vs indesign
Canva vs. Adobe InDesign: Battle of The Designer Greats
Canva vs figma
Canva vs Figma – Which Designer Platform is Better and Why?
canva vs powerpoint
Canva vs Powerpoint: Presentation Candy Store
Canva vs Illustrator
The Ultimate Designer Debate: Canva vs Illustrator
Webflow vs Hubspot
Webflow vs Hubspot – A Duel to Remember
Webflow vs Figma
Webflow vs Figma: Choosing the Best Graphic Design App in 2022
Webflow vs Shopify
E-Commerce Story in Two Chapters: Webflow vs Shopify
Editor X vs Webflow - Full Comparison
Editor X vs. Webflow: Breaking Down the Builders
Duda vs Shopify - Full Comparison
Duda vs. Shopify: Which Way to Go?
Webflow vs Squarespace - Full Comparison
Webflow vs Squarespace: Choosing the Most Fitting Website Builder
Webflow vs WordPress
Webflow vs WordPress: What Is the Right Choice For Your Website?
Webflow vs Elementor
Webflow vs Elementor: Putting an End to the Dilemma
Duda Editor Vs WordPress Editor
Duda Editor vs WordPress Editor | Which One is Better?
Upwork vs Fiverr - which one is best
UpWork vs Fiverr – Which One Is The Best?
Rank Math vs Yoast vs All In One
Rank Math vs Yoast vs All in One Detailed Comparison
SEMRush vs SimilarWeb
SEMrush vs SimilarWeb – Features, Tools & Pricing
Rank Math vs Yoast SEO
Rank Math vs Yoast Review – Features, Differences & More
Ahrefs vs WebCEO
Ahrefs vs WebCEO Detailed Comparison – Features, Pricing, & More
SEO Powersuite vs Ahrefs
SEO PowerSuite vs Ahrefs Review – Features, Pricing & More
SEOPress vs RankMath
SEOPress vs Rank Math Review – Features, Pricing & More
Canva vs Pexels - Full Comparison
Canva vs Pexels? Which One is Better? – Full Comparison
SEO Powersuite vs Semrush - EverythingFreelance.com
SEO Powersuite vs Semrush – Plans & Features – Detailed Comparison
Canva Vs PicMonkey - EverythingFreelance.com
Canva vs Picmonkey – Features, Pricing, & More!
Canva vs Crello - EverythingFreelance.com
Canva vs Crello in-Depth Comparison – Who is the Winner?
SurferSEO vs On Page CHamp
SurferSEO vs OnPage Champ – Features, Pricing & More
Surfer SEO vs Clearscope
Surfer SEO Vs. Clearscope – Detailed Comparison & Review 2021
Surfer SEO vs. Marketmuse
Surfer SEO Vs. MarketMuse – In Depth Comparison & Review
SurferSEO vs. Frase.io
Surfer SEO Vs. Frase.io – Features, Pricing, Verdict & More
SurferSEO vs Ahrefs
Surfer SEO vs Ahrefs – Pricing, Features & Full Comparison
SurferSEO Vs. PageOptimizer Pro
Surfer SEO Vs. Page Optimizer Pro – Features, Pricing, & More
Clickup vs Notion by EverythingFreelance.com
Clickup vs Notion Comparison 2021 – Best Features & Pricing
Asana vs Airtable Comparison by EverythingFreelancer
Airtable Vs. Asana
Notion vs Monday
Notion Vs Monday
SEMRUSH vs Rankranger
Semrush‌ ‌vs‌ ‌Rank‌ ‌Ranger‌
Wix vs Elementor
Wix Vs Elementor
SEMRUSH vs Ubersuggest
SEMrush Vs UberSuggest
Elementor vs Divibuilders
Elementor Vs Divi – Features, Prices, & More
Elementor vs Beaver Builder
Elementor Vs Beaver – Pricing, Features & More – Full Review
SEMRUSH vs Ahrefs
SEMrush Vs Ahrefs
Duda vs Wix
Duda Vs Wix
Elementor vs Themify
Elementor vs Themify – Features, Prices & More
Duda vs Webflow
Duda vs Webflow
Duda vs WordPress
Duda vs WordPress
Elementor vs Gutenberg
Elementor‌ ‌vs‌ ‌Gutenberg‌ – Features, Pricing, & More
SEMRUSH vs Moz
SEMrush vs Moz
Wix vs Shopify
Wix Vs Shopify – Features, Plans & More
Webflow vs Wix
Webflow vs Wix
Best Alternatives to Trello - Airtable
Best Alternatives to Trello: Airtable
Aweber vs Mailchimp
Aweber Vs MailChimp – Features, Plans & More
ConvertKit vs Mailchimp
ConvertKit vs MailChimp – Features, Plans & More
Best Alternative to Trello
Best Alternatives to Trello: Asana
Best Alternative to Trello - ToDoIst
Best Alternatives to Trello: ToDoist
MailerLite vs Mailchimp
MailerLite vs MailChimp – Features, Plans & More
Hubspot vs Mailchimp
HubSpot vs MailChimp – Plans, Features & More
Monday vs Asana
Monday Vs Asana – Features, Plans & More