How to Use Semrush for Keyword Research

Ron Potterman
Ron Potterman
SemRush For Keyword Research

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Semrush is an SEO-focused content management and internet visibility solution. Google expanded quickly thanks to this innovative concept that allows for adding greater online search value.

Other startups gradually joined the sphere of internet marketing and advertising. SEMRUSH is one of them. Specifically looking, Semrush is a tool that aids with your website’s SEO.

Founded in 2008 by O. Shchegolev and D. Melnikov, Semrush now has an enormous user base of over 7.000.000 users. This makes it among the most renowned SEO tools accessible today.

Here is how to utilize Semrush to get its most accessible keywords – and to ultimately win the SEO battle against your competitors.

Get a Quick Analysis of a Keyword Research using the Keyword Overview tool

The Keyword Overview is the simplest method to start your keyword research and become acquainted with Semrush’s data and analytics. The Keyword Overview analysis allows you to search for terms in the Semrush data set.

SEMrush homepage

After typing your word or phrase into the search field, you’ll get the keyword’s search volume (national and worldwide degree), meaning, the number of matches, CPC, degree of competition, volume trend, and additional options like:

  • Every keyword in the Semrush library can be examined at the highest degree;
  • Instantly determine the projected worth and competitiveness for a keyword;
  • This acts as a link to further in-depth keyword research reports in the software;
  • Option to submit keywords straight to the Keyword Manager from the Bulk Analysis page.

But, before you can obtain any search traffic, you must first identify which search phrases are worth targeting. This is when keyword research comes into action.

Build a List of Keywords Using Semrush Keyword Magic Tool

The Keyword Magic Tool is Semrush’s most advanced free tool. It provides you with access to a large database of above 20 billion keywords as well as a simplified interface for organizing research on the move.

Type a specific word or phrase into the search box and you will be presented with a responsive table containing relevant search words divided into topic-specific subcategories.

Keyword list by semrush

The Keyword Magic Tool is fantastic for researching specialized themes, locating semantically relevant long-tail keywords, and compiling a genius list of keywords that can help your online presence.

Filtering, classifying, and complexity analysis are included to help with the entire keyword research process. It also can arrange your query lists for various projects you’re working on.

Find Low Difficulty Keywords Using Bulk Analysis

Bulk analysis Report simplifies the scouting of link-building possibilities. You could list up to 200 URLs in the reports’ top box. The table will fill up with information – both concerning the number of backlinks and domain points for the URLs.

Evaluating your backlink profile to rivals is an essential element of your competitive research. It may indicate link development possibilities in your immediate niche and show you how far ahead or behind your competition you are.

Bulk analysis by semrush

Keyword Difficulty Percentage (KD%) is a Semrush metric that estimates how difficult it will be to rank at the top of search engine results for a certain query. The indicator is showcased in percentages.

Once you’ve completed the Bulk analysis, you should:

  • Choose a competitor’s website and examine it in Organic Research.
  • Examine the list and sort by difficulty to locate low-competition terms.
  • Using the Keyword Magic Tool, investigate each keyword in depth.

Discover Organic Competitors

You could identify the main competing websites using the Organic Research analysis tool. Begin by typing your domain or the competitor’s domain into the search field. Semrush will compile a list of domains. Following that, Semrush will provide a list of domains that score for the same organic keywords.

The first thing you’ll notice is the number of keywords, the projected monthly engagement, and the value of that traffic.

Below these figures will transcend in a one-of-a-kind graph that indicates the domain’s leading rivals in terms of organic keywords and visitors.

Find Advertising Research Competitors

The Advertising Research Competitors System summarizes all websites that compete with your domain on paid media. Semrush’s Competition Level is used to rank competitors.

It is impacted by the quantity of shared paid keywords between two websites, as well as a comparable overall number of paid keywords among the two sites.

Having a large set of keywords in common with another website does not mean that their total keyword density is the same.

Compare Keyword Gap

The Keyword Gap tool allows you to compare up to five rivals’ keyword profiles.

Simply, input the domains and select the keyword ranking type (organic, paid, or PLA). Also included are complete keyword similarity, common terms matched by all sites, and others.

This data can help you develop an SEO campaign by showing you where the finest chances are in your niche.

The Keyword Gap can help you do the following:

  • Prompt SEO competitor study
  • View your competitor’s top-ranking keywords
  • Keyword overlapping charts among sites
  • Examine mobile and desktop keywords
  • Domain, folder, and URL comparison 
  • Advanced keyword research filters 

Find Keywords Using Organic Traffic Insight

This solution instantly integrates data from existing GA & GSC subscriptions with the Semrush database, sparing you time and energy.

Organic Traffic Insights checks your GA landing pages for (not given) keywords. This data is merged with current GSC relevant keywords for each page.

It adds keywords that attract visitors to the same pages and offers a selection of not-supplied keywords.

Your Semrush plan determines how many landing pages you may analyze. The Semrush keyword database is used to reveal (not given) keywords even if you don’t have a GSC account.

Optimize Your Ads using Semrush PPC Keyword Tool

You can design and implement a Google Ads campaign using the PPC Keyword Tool. By exporting the campaign strategy, customers could easily enter this into Google Ads Editor.

Here’s what you can achieve with the PPC Keyword Tool:

  • Negative keyword generator cross-group
  • Simple single-keyword ad groupings
  • Location-based search amount and CPC statistics
  • On-demand keyword metric refresh
  • Upload your campaign to Google Ads Editor
  • Easily build ad groups using auto-grouping

To use the PPC Keyword Tool, you must have a Project operating for the domain you wish to promote. You can set up this tool on the Projects Dashboard.

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