Search Engine Optimization (SEO) plays an important role in the success of any online business. These are a set of rules to optimize your website to appear in the organic section of search results. Search is a significant source of traffic; whenever you need something, you search it in Google. Google displays a page of search results related to your entered phrase. Then you make a choice and proceed with your purchase.
SEO helps you optimize your business website so that for every search query related to your business Google shows your website on top. It increases your sales and presence on the internet.
The process is quite complicated and costly, but don’t worry! There are plenty of SEO tools available on the internet committed to improving your search rankings. They will analyze your website and provide you with recommendations that you can implement to make sure more customers find you online. Surfer SEO and SEMrush are among the best tools. In this post, we will be looking at their difference, key features, and pricing plans.
Let’s start the Surfer SEO vs Semrush comparison.
Surfer SEO vs SEMrush: What is the difference?
Surfer SEO is a cloud-based on-page optimization tool that analyzes your page against 500+ on-page signals. Additionally, it also helps you define and pick ideal competitors for your evaluation through the SERP analyzer. It compares your page with top-ranked websites for your target keyword and provides you with a list of recommendations to improve your ranking.
While on the other hand, Semrush is an all-in-one toolkit that offers more than 40 tools designed to help you in almost every aspect of online marketing. It helps in both on-page and off-page search engine optimization. You cannot think of a better tool than Semrush when it comes to offering solutions for upping digital marketing game. You can also keep an eye on social media marketing by finding profitable opportunities in Facebook Ads and social media conversion. You can call it a complete tool that helps you to surpass your competition.
Surfer SEO vs SEMrush: Key Features
Below, you’ll find the list of the most popular features offered by Surfer SEO and SEMrush. We’ll discuss each feature and see how these tools can help you enhance your business.
Surfer SEO Key Features
Surfer analyzes your page over 500+ ranking factors and compares it with top-ranked competitors. It tells you what you lack in your content that your competitor has, and Surfer offers some fantastic tools to do that job which includes:
- SERP Analyzer
- Keyword Research
- Content Editor
If you want your website on the first page of Google’s SERP, you must evaluate and monitor your competitors and what they are doing to their content. It provides you with an overview of the competitive landscape, allowing you to figure out what factors are essential to consider before making any changes to your page. Those factors can be backlinks, NLP analysis, word count, number of elements, etc.
Keyword Research has a significant role in Search Engine Optimization. Surfer’s SEO keyword Research feature helps you find the right keywords specific to your audience. It provides plenty of similar keywords along with monthly search volume and competition. You can easily export that information in Excel files.
More than that, this tool also displays the questions related to your keyword, frequently asked by the users. Questions look attractive within the search engine results and can make a good impression.
Smart SEOs analyze top-ranking pages before producing new content because the best way to rank your content is to answer the question better than your competitors. Surfer Content Editor allows you to fully cover the topic you’re writing about and make it rank for one or more keywords. Before creating any new content, we need to pick the phrase that we want to target, and Surfer Content Editor provides you with a list of words and phrases to include in your content to rank well.
SEMrush Key Features
Below you’ll find the list of most highlighted features of SEMrush, so you know how exactly it can help increase your website traffic and start generating more leads.
Domain Overview tool
It is one of the best features offered by SEMrush. Here you can see the statistics of your website, or any other website of your competitors. It provides you with insights on what you are currently doing well and what keywords bring traffic to your site and the keywords traffic. You will have to enter your root domain, and it will provide you with a ton of information about your website.
You can also get insights about the amount of traffic you might be bringing in with paid search, the number of backlinks, source of organic and paid keywords, and much more.
Position Tracking tool
Once you compile a list of important keywords that you would want to rank on the first page of Google, add them to the Position Tracking tool. It will show you weekly updates on how you and your competitors are ranking for those keywords. The most important feature is that you can see how you’re doing at the local search level through its geo-targeting feature. You can choose your service area; this can be country, state, or zip code. It also allows you to do live SEO workshops.
SEMrush Keyword Research tool helps you optimize current campaigns, but we would suggest you use it before creating a new SEO or PPC campaign. You can discover everything about your website’s present keywords. Just enter a keyword or phrase, and it will show you the following information about that keyword:
- Average Cost Per Click
- Search Volume
- Keyword Variations
- Similar Keywords
- Keyword Difficulty
- Trend Graph
SEMrush Keyword Research tool has more than two million keywords in its database, which can help you find tons of keywords for your business.
Once you figure out what keywords you are ranking four on Google, then evaluating website traffic becomes very important. You should know who is visiting your website and their location. SEMrush traffic analysis tool allows you to see how many visits you had in a specific period. Additionally, you will also be able to see the following useful stats such as:
- Number of pages viewed on each visit.
- How long a user stayed on the website
- Bounce rate
- Traffic source and much more.
Market Explorer tool
This tool allows you to look at market insights and gain a competitive advantage. You will only need to enter the top company in your industry, and SEMrush will display a list of competitors for that industry. It gives you a bird’s eye on the market. This tool helps you find your real role models and provide a list of suggestions to gain more market share. You will see which websites get more traffic, the market traffic generation strategy, and audience demographics.
Below is the complete summary of features offered by Surfer SEO and SEMrush:
|· It is a cloud-based on-page optimization tool that analyzes your page.
· Surfer doesn’t have any feature to manage social media.
· It compares your page with top-ranking websites.
· It has a chrome extension to help you in writing highly optimized content in Google Docs.
· Surfer has a very easy-to-use and user-friendly interface.
· It offers a seven days trial version for 1$.
|· SEMrush is an all-in-one digital marketing program that helps companies run SEO campaigns.
· It allows you to develop a strong social media presence.
· With SEMrush, you can easily track your competitor’s traffic and formulate the right strategy for your content.
· You can easily track up to 5 competitors’ activities, with SEMrush’s Domain vs Domain tool.
· The user interface is not that much friendly as Surfer; it requires a little bit of understanding.
· It offers a seven days free trial.
Surfer SEO vs SEMrush: Pricing Plans
Pricing Plans of Surfer SEO
SEMrush Pricing Plans
Both tools are fantastic. Surfer is an on-page optimization tool that analyzes your page for 500+ ranking signals, while on the other hand, SEMrush is a complete toolkit that works for both on-page and off-page optimization. This all-in-one platform helps you run SEO, Social Media, and Content Marketing campaigns.
If you’re looking for a suite that covers the functionality of plenty of other tools, then SEMrush is the right choice for you. It often does better than anyone else.
But if your only preference is on-page optimization and has no interest in PPC, Social Media Management, and Content Marketing campaigns then you can opt for Surfer SEO.