Online appearance is important for any business. You can’t increase your audience, improve your sales and generate more traffic by ignoring the SEO of your site.
Achieving the top results in search engines takes time. Before launching any SEO campaign, you must do proper research, analyze and work out well.
As a content marketer or business owner, you would think which is the best SEO tool that can help you manage all SEO tasks? You’ve come to the right place.
Among the most popular SEO tools, we will review SEO Powersuite and SEMrush. We will discuss the main difference between them and how they can help you in Keyword Research, on-page, SEO, Site audit, and other SEO-related tasks.
SEO Powersuite vs SEMrush: What is the main difference?
SEO Powersuite and SEMrush are among the most popular SEO tools. SEO Powersuite is a classic downloadable software composed of four tools. It helps businesses in boosting their organic traffic and enhances their search engine ranking. You can run it on Windows, Mac, or Linux operating systems. The best part is that it offers a free version available on the official website. It is composed of four tools that include:
- Rank Tracker
- SEO Spyglass
- Link Assistant
- Website Auditor
Besides, SEMrush is a cloud-based platform that helps companies run SEO, social media, PPC, and content marketing campaigns. It audits your on-page SEO and enables you to optimize your sites. Like SEO Powersuite, it is also a combination of different tools and reports that you can customize to fit your business.
SEO Powersuite vs SEMrush: Keyword Research
People use search engines to find products, services, and information by typing keywords. Keyword Research is about digging out keywords that most people type in search engines to find a specific product or any information. It is also essential to analyze each keyword’s competition, their CPC, and much more.
SEO Powersuite offers the Rank Tracker tool, where you can discover new keywords efficiently. Rank Tracker analyzes each keyword for the number of factors that enable you to understand which terms are suitable for your business. SEO Powersuite supports 570+ different search engines. Additionally, you can also check your ranking in a specific location.
While on the other hand, the Keyword Research tool in SEMrush allows you to access tried-and-tested keywords that have helped your competitors’ sites rank in top search results. It enables you to identify the most suitable keywords for your PPC campaigns and the SEO of your pages. SEMrush provides you with reliable information on every keyword, such as volume, CPC, and trend. You can analyze this data for both mobile and desktop.
SEO Powersuite vs SEMrush: On-page optimization
To rank higher in search engines, it is necessary to write highly optimized content. Both SEO Powersuite and SEMrush help you create new optimized content or improve the existing webpages.
SEO Powersuite offers Website Auditor and TF-IDF features that give you step-by-step recommendations to optimize your page content, and you can have a real-time glance of how well your pages are optimized.
When it comes to content creation, SEMrush is far better than SEO Powersuite. Its on-page SEO checker analyzes certain ranking factors that may be affecting your site’s performance. After that, it provides you with a list of recommendations to improve your website performance.
You can easily get SEMrush’s writing assistant add-on for Google Docs. By doing so, you will be able to check your content in Google Docs for SEO friendliness in real-time, based on your target keywords.
SEO Powersuite vs SEMrush: Site Audit
A common problem that most beginners or SEO experts face daily is figuring out the technical issues with their sites. They consider it a long and tedious job, and yes, it is true!
Both SEO Powersuite and SEMrush help you run a site-wide audit and give detailed reports and suggestions for each page. SEO Powersuite’s Website Auditor performs an SEO-health check of your whole website. It allows you to spot and correct any issues undermining your rankings. It will fix problems related to descriptions and titles. It will also let you know about errors related to HTML code and eliminating page load problems.
While on the other hand, SEMrush’s site audit tool performs an in-depth audit of your site. It allows you to find duplicate pages if there are any, optimize external and internal links, add missing tags, detect error pages, etc. You will get an analysis report highlighting urgent issues that need to be resolved immediately.
SEO Powersuite vs SEMrush: Social Media Marketing
SEO experts use social media platforms to drive more traffic and sales. It is a known fact that social signals also have an impact on your google rankings.
As a blogger or content writer, you would also want to increase your online presence through social media. For that, SEMrush offers various tools to post your message to social media websites and analyze your social performance.
Sadly, SEO Powersuite lacks such tools. It does not offer any feature that can analyze or improve your social performance.
SEO Powersuite vs SEMrush: Backlink Research and Link Building
Since Penguin updates happened, Google has a high check on the links coming from other sites. If you do anything wrong, your website gets penalized and ranked down. Both SEO Powersuite and SEMrush offer tools for finding quality link-building opportunities.
SEMrush Backlink Authority checker allows you to check the quality of any backlinking site along with contact details. You can directly contact them via email using an in-app customized email template offered by SEMrush.
If there are any lousy quality backlinks, you can disavow them using these tools. These tools allow you to do a regular backlink audit and help you find harmful inbound links.
Below is are the key points that make both tools different from each other:
· SEO Powersuite is classic computer-based SEO software.
· It does not have any tool for analyzing traffic.
· SEO Powersuite core features are related to a site audit.
· It does not offer any PPC tools.
· SEO Powersuite is less expensive than SEMrush.
· It offers a free version.
· SEMrush is a cloud-based platform.
· It offers a traffic analysis tool.
· SEMrush offers dedicated Keyword Research tools.
· It has dedicated PPC tools.
· SEMrush is expensive as compared to other SEO tools.
· SEMrush offers no free version.
SEO Powersuite vs SEMrush: Pricing Plans
SEO Powersuite Pricing Plans
SEMrush Pricing Plans
Both SEO tools are fantastic, but if you are new to SEO or an individual, SEO Powersuite is best for you. You can easily download the free version and explore basic features. When it comes to pricing, it still beats SEMrush.
However, SEMrush offers some tools that SEO Powersuite does not have, such as SEO Writing Assistant and Social Media Poster. We have discussed some of the core features above; now, it depends on your business type and marketing budget; you need to find out which one is best for you.