You may have heard the word SEO; of course, it stands for “Search Engine Optimization.” But do you know its real value in the marketing and success of your business? Imagine you need a product or service; you search for it on Google.
Then, Google shows you the search results based on your entered keyword. You select a website from those results and proceed with your purchase. SEO is a process in which you make sure that your website shows up on the first page of Google search results.
There are many factors involved in Search Engine Optimization (SEO), and that’s why sometimes the process becomes complicated and costly. So, digital marketers and business owners tend to use SEO tools, such as Surfer SEO and Frase.io.
Read on to find out the key features and real differences between Surfer SEO and Frase.
Surfer SEO Vs. Frase: An Overview
Surfer SEO is a cloud-based tool widely used for on-page optimization. It does data-driven analysis of your page and tells you what you’re missing that the highest-ranked pages have. It allows you to analyze the highest-ranking pages for a specific term.
In contrast, Frase.io is mostly used for topic research and creating content briefs. It also improves the SEO of your page by optimizing your existing content.
Main difference between Surfer SEO vs Frase
The primary distinction between Surfer SEO and Frase lies in their core functionalities. Surfer SEO primarily emphasizes content optimization and collaborative tools, while Frase offers additional capabilities for AI-driven content creation and idea generation.
Here’s a more detailed breakdown of the key differences:
Cost Efficiency for Document Usage:
Frase provides a more cost-effective approach for document usage. If your main focus is content creation, Frase offers a higher number of articles per month at a lower cost compared to SurferSEO.
Content Focus:
SurferSEO places a strong emphasis on content editing, with dedicated features for competitor analysis and content optimization.
Frase, initially designed as a content writing assistant, excels in content ideation and offers valuable tools in this regard.
Collaboration Features:
SurferSEO provides more comprehensive and customizable collaboration features. It offers advanced content briefs and promotes easier and more effective collaboration.
AI Writing Assistance:
Frase integrates a built-in AI writing assistant, generating unique and ready-to-use content. While both platforms offer AI-powered features for quicker draft creation, Frase’s AI Writer is more refined than SurferSEO’s Outline Builder.
Community Engagement and Educational Content:
SurferSEO boasts a highly engaged community, with an active Facebook group and abundant educational resources, including academy videos and an SEO writing masterclass course.
Below are the services offered by both tools:
| Surfer SEO | Frase.io |
· SERP Analyzer · Keyword Research · Content Editor · SEO Audit · Surfer SEO Google Chrome Extension | · Generate Topic Ideas · Content Research and Creation · Question Ideas · Creation of Content Briefs |
Surfer SEO Vs. Frase.io: Creating New Content
Frase allows you to add content from other websites to build out a content format. Once a content format is generated, you can easily make it your own by editing it. While in Surfer, there is no such option to create a content brief or create a format. You will have to add all the content manually.
Analyzing competitors is a hectic job if you do it manually. Still, Frase makes it easy by generating brief competitors‘ analysis of their topics, topics, and common questions in their blogs.
Frase can be helpful if you are outsourcing content writing; Frase’s research feature will help you generate content briefs for your freelance writers. You must know that Frase.io does not generate content for you; it uses AI to do proper research and find content gaps.
Surfer SEO Vs. Frase.io: Content Optimization
Content optimization is the key factor in the ranking of your article. Surfer does this job by analyzing page content against 500+ ranking factors. Its SERP analyzer helps in the in-depth breakdown of the SERP for a target keyword. After this breakdown, you have a clear idea of average word count, keyword density, page speed, etc.
While in Frase.io, there is a scoring system called “Topic Score” that scores your page content against those in search engines. It also provides an average competitor score for you according to your topic and keywords. If you are using Frase, you should try to get a higher score by writing better content.
If you’re wondering how you can get a high topic score, Frase helps its users by providing features mentioned below:
- SERP Mentions – As a content writer, we always have Keywords in our minds, but we don’t know where to use them and how that keyword is supposed to be used. Frase gives you real-time suggestions on the proper stuffing of keywords.
- Related Topics – it’s another optimization feature offered by Frase, in which it draws similar topics from the knowledge graph of Wikipedia. Most people use it for researching a specific topic. It’s better to use Frase before you waste your time on examining the SERPs.
- Co-Occurrences – The name is self-explanatory; this feature allows you to find the terms used with the given keyword with the same sentence. It indicates you to do the same because it will make your content more relatable in the Google search engine results.
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Surfer SEO Vs. Frase.io: Support
Customer service support plays a vital role in the success of any company. When it comes to SEO, it is a very technical job, so companies try to create a responsive and efficient support system.
Below is Surfer SEO Vs. Frase.io in terms of support.
Frase offers an AI-powered chatbot called “Frase Answer Engine,” which is unique and new to the SEO industry. It answers your website’s visitors’ common questions by using your website’s content. Although it also has a live chat option, you better stick to the Answer Engine if you want a prompt reply.
While in Surfer, there is an intercom chat button on every page. You can ask any question regarding the operations of the application. So, we can say Frase is one step than Surfer SEO in terms of customer service support.
Surfer SEO Vs. Frase: Integrations
Surfer has a Google Chrome extension that allows you to optimize content while writing on Google docs. It also offers WordPress integration with the same extension. On the other hand, according to Frase.io, you can integrate with MailChimp, Google Drive, Google Search Console, and HubSpot HRM. It also offers to publish to WordPress functionality.
Surfer SEO Vs. Frase.io in terms of integrations are going head-to-head.
Surfer Vs. Frase: Languages
Below is the summary of languages offered by Surfer SEO and Frase.io.
| Surfer SEO | Frase.io |
| · Claims to work in all languages | · English · Spanish · French · German · Italian · Danish |
Surfer SEO Vs. Frase: Pricing
Surfer SEO Pricing Plans
Many have found Surfer’s pricing structure to be straightforward, despite some initial confusion. Here’s a breakdown of their pricing plans:
Essential – $89/month:
- Designed for individuals and small teams with basic SEO needs.
- Includes 15 Content Editor articles, 2 organization seats, unlimited keyword research, Google Docs integration, and Jasper integration.
- Ideal for those starting to enhance their content and SEO strategies.
Advanced – $179/month:
- Perfect for SEO experts and teams requiring regular content optimization.
- Comes with 45 Content Editor articles, 5 organization seats, unlimited keyword research, Google Docs integration, and Jasper integration.
- A robust solution for those with established content strategies.
Max – $299/month:
- Tailored for agencies and teams with high content demands.
- Includes 90 Content Editor articles, 10 organization seats, and all the features of the Advanced plan.
- Offers advanced auditing, SERP Analyzer, Surfer API, and custom branding to elevate your SEO efforts.
Enterprise – Custom Pricing:
- Customized for large agencies and enterprises seeking maximum SEO growth.
- Offers a custom number of articles, unlimited organization seats, and all the benefits of the Max plan.
- Provides exclusive features like 100 Surfer AI articles, a dedicated account manager, priority support, personalized product training, and legal assistance during procurement.
- Highly adaptable to cater to the unique requirements of large-scale SEO operations. Custom pricing is available upon contacting their Sales team.
Frase.io Pricing Plans
Here’s a rephrased version of the pricing plans for Frase:
Solo Plan – $14.99 per month:
Ideal for individuals starting their SEO content creation journey. This plan provides one user access and seven document credits. Please note that document sharing is not available in the Solo plan.
Basic Plan – $44.99 per month:
Designed for freelancers and small teams seeking greater flexibility. The Basic plan includes access for one user, thirty document credits, and unrestricted document sharing.
Team Plan – $114.99 per month:
Tailored for agencies and teams aiming to expand their content curation efforts. The Team plan offers access for three users, unlimited document credits, and document sharing capabilities.
SEO Add-on – $35/month (Optional):
For an additional cost, the SEO Add-on can be included. This add-on grants access to valuable features like keyword search volume data, SERP data enrichment, and the Frase AI writer, enhancing your SEO content creation capabilities.
What makes Surfer SEO better than Frase.io?
What makes Frase better than Surfer SEO?
One significant advantage is Frase’s proficiency in content writing. Its AI-powered tools are particularly helpful for overcoming writer’s block and increasing efficiency. In contrast, certain AI-powered features, such as Surfer’s AI Outline, can occasionally produce less accurate results, making Frase’s AI Writer a more dependable choice.
Additionally, Frase simplifies the process of analyzing and adapting competitor content. This tool allows users to effortlessly copy, paste, and modify specific sections from competitors’ content. In contrast, SurferSEO lacks the ability to display the full structure of competitors’ content within its Content Editor, limiting access to titles, headings, and paragraphs generated by Surfer based on competitor analysis.
In Conclusion
Both of these tools are awesome, but I would recommend Surfer SEO if you want to choose one. Especially if content optimization is your top concern, its SERP analyzer provides you statistical data directly from competing websites. With over 500 metrics analyzed, it is a way to win in the SERPs if you use it properly.
If your all focus is on content creation, then there is no match for Frase.io in that. You will need to put in a keyword, choose your competitors, and provide you an outline of your competitors’ content. Yes, Frase is new in the industry, so it can sometimes be buggy, but their team is quite responsive in handling all the customers’ queries.
