You may have heard the word SEO; of course, it stands for “Search Engine Optimization.” But do you know its real value in the marketing and success of your business? Imagine you need a product or service; you search for it on Google.
Then, Google shows you the search results based on your entered keyword. You select a website from those results and proceed with your purchase. SEO is a process in which you make sure that your website shows up on the first page of Google search results.
There are many factors involved in Search Engine Optimization (SEO), and that’s why sometimes the process becomes complicated and costly. So, digital marketers and business owners tend to use SEO tools, such as Surfer SEO and Frase.io.
Read on to find out the key features and real differences between Surfer SEO and Frase.
Surfer SEO Vs. Frase: An Overview
Surfer SEO is a cloud-based tool widely used for on-page optimization. It does data-driven analysis of your page and tells you what you’re missing that the highest-ranked pages have. It allows you to analyze the highest-ranking pages for a specific term.
In contrast, Frase.io is mostly used for topic research and creating content briefs. It also improves the SEO of your page by optimizing your existing content.
Below are the services offered by both tools:
| Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Surfer SEO | Â Â Â Â Â Â Â Â Â Â Â Â Â Frase.io |
·      SERP Analyzer ·      Keyword Research ·      Content Editor ·      SEO Audit ·      Surfer SEO Google Chrome Extension | ·      Generate Topic Ideas ·      Content Research and Creation ·      Question Ideas ·      Creation of Content Briefs |
Surfer SEO Vs. Frase.io: Creating New Content
Frase allows you to add content from other websites to build out a content format. Once a content format is generated, you can easily make it your own by editing it. While in Surfer, there is no such option to create a content brief or create a format. You will have to add all the content manually.
Analyzing competitors is a hectic job if you do it manually. Still, Frase makes it easy by generating brief competitors’ analysis of their topics, topics, and common questions in their blogs.
Frase can be helpful if you are outsourcing content writing; Frase’s research feature will help you generate content briefs for your freelance writers. You must know that Frase.io does not generate content for you; it uses AI to do proper research and find content gaps.
Surfer SEO Vs. Frase.io: Content Optimization
Content optimization is the key factor in the ranking of your article. Surfer does this job by analyzing page content against 500+ ranking factors. Its SERP analyzer helps in the in-depth breakdown of the SERP for a target keyword. After this breakdown, you have a clear idea of average word count, keyword density, page speed, etc.
While in Frase.io, there is a scoring system called “Topic Score” that scores your page content against those in search engines. It also provides an average competitor score for you according to your topic and keywords. If you are using Frase, you should try to get a higher score by writing better content.
If you’re wondering how you can get a high topic score, Frase helps its users by providing features mentioned below:
- SERP Mentions – As a content writer, we always have Keywords in our minds, but we don’t know where to use them and how that keyword is supposed to be used. Frase gives you real-time suggestions on the proper stuffing of keywords.
- Related Topics – it’s another optimization feature offered by Frase, in which it draws similar topics from the knowledge graph of Wikipedia. Most people use it for researching a specific topic. It’s better to use Frase before you waste your time on examining the SERPs.
- Co-Occurrences – The name is self-explanatory; this feature allows you to find the terms used with the given keyword with the same sentence. It indicates you to do the same because it will make your content more relatable in the Google search engine results.
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Surfer SEO Vs. Frase.io: Support
Customer service support plays a vital role in the success of any company. When it comes to SEO, it is a very technical job, so companies try to create a responsive and efficient support system.
Below is Surfer SEO Vs. Frase.io in terms of support.
Frase offers an AI-powered chatbot called “Frase Answer Engine,” which is unique and new to the SEO industry. It answers your website’s visitors’ common questions by using your website’s content. Although it also has a live chat option, you better stick to the Answer Engine if you want a prompt reply.
While in Surfer, there is an intercom chat button on every page. You can ask any question regarding the operations of the application. So, we can say Frase is one step than Surfer SEO in terms of customer service support.
Surfer SEO Vs. Frase: Integrations
Surfer has a Google Chrome extension that allows you to optimize content while writing on Google docs. It also offers WordPress integration with the same extension. On the other hand, according to Frase.io, you can integrate with MailChimp, Google Drive, Google Search Console, and HubSpot HRM. It also offers to publish to WordPress functionality.
Surfer SEO Vs. Frase.io in terms of integrations are going head-to-head.
Surfer Vs. Frase: Languages
Below is the summary of languages offered by Surfer SEO and Frase.io.
| Surfer SEO | Â Â Â Â Â Â Â Â Â Â Â Â Â Â Frase.io |
| ·      Claims to work in all languages | ·      English ·      Spanish ·      French ·      German ·      Italian ·      Danish |
Surfer SEO Vs. Frase: Pricing
Surfer SEO Pricing Plans
Surfer SEO offers three pricing plans to users, which are very competitive. Although there is no free plan, you can have a trial version of one week for 1$.
Frase.io Pricing Plans
Frase.io offers a free trial version where you can create five documents, one crawl on Google Search Console, Unlimited question research, and a thirty-day trial of Frase Answer Engine. The rest of the pricing plans are:
In Conclusion
Both of these tools are awesome, but I would recommend Surfer SEO if you want to choose one. Especially if content optimization is your top concern, its SERP analyzer provides you statistical data directly from competing websites. With over 500 metrics analyzed, it is a way to win in the SERPs if you use it properly.
If your all focus is on content creation, then there is no match for Frase.io in that. You will need to put in a keyword, choose your competitors, and provide you an outline of your competitors’ content. Yes, Frase is new in the industry, so it can sometimes be buggy, but their team is quite responsive in handling all the customers’ queries.
