SEO is a process to improve a websites’ ranking in search engines and to speed up that process, SEO tools are used. This is where this Surfer SEO Vs. MarketMuse comparison comes in.
Your site ranking is dependent on the number of visitors to your site, and the tool will help you determine this. You’ll need to do proper research before investing in any SEO tool because each of them has its pros and cons and have their own functionality. This guide is about the two SEO tools: Surfer SEO Vs. MarketMuse, which are mostly used by digital marketers
Surfer SEO Vs. MarketMuse: An Overview
Surfer is a cloud-based on-page optimization tool that analyzes your search engine results pages and provides you data-driven reports that help you write quality content. It compares your article with top-ranked pages for more than 500 factors. It will tell you how many headings you should include, keyword density, the best length for your article, and much more.
On the other hand, MarketMuse is an AI-powered content intelligence and keyword planner tool. It provides content briefs consisting of word counts, internal and external links, subheads, and keywords. Another unique and exciting feature is its “Personalized Difficulty Score,” given to each completed article assessing how well you’ve covered the topic compared to your competitors.
Surfer SEO Vs. MarketMuse: Key Features
Almost every second SEO tool serves the same purpose, but the features they offer may be different. We can say each tool operates in its own way. Both Surfer and MarketMuse provide unique features that are liked by many entrepreneurs and digital marketers. This guide will help you understand both tools and their operations and how they can help you create quality content?
Surfer SEO Key Features
Surfer helps you rank your page on Google’s first page by analyzing it for 500+ ranking factors. It comes with three exciting and useful features, which are:
- SERP Analyzer
- Content Editor
- Keyword Research
There is a famous saying in digital marketing that if you want to hide a dead body, it’s better to place it on the 2nd page of Google search results. So, if you want your article on the first page, it’s better to analyze top websites first. Monitor and evaluate what they are doing to their content.
If you want to meet Google ranking criteria, the SERP analyzer helps you in doing that by providing useful information about these elements:
- Keywords Density
- Words count
- Long-tail keywords
- Keywords suggestions
- Backlinks to the page
- Meta tags
Keywords are considered to be the first factor that connects the user to your website. So, it is essential to use the right keywords in the content. The content editor helps you in writing content by choosing the right keywords. It allows you to write content directly on the editor or copy/paste the existing content. It will show you a list of recommended changes to improve the quality of your content. Its key focus is to assess you in the insertion of relevant LSI keywords in the right amount.
This feature of Surfer SEO can help you find the right keywords specific to your audience. You will only need to enter the seed keyword, and it will show you a list of similar keywords and their monthly search volume. Additionally, you can easily export them in an Excel sheet.
This tool can be beneficial if you’re trying to rank your page in a specific location or region. You have to narrow down your keyword research to a different area.
MarketMuse Key Features
MarketMuse offers two main features:
Inventory of MarketMuse includes
- Pages – It consists of all of the content on your site and provides detailed insights about how you can improve that content.
- Plans – It is widely used for content planning
- Topics – Those topics covered by your website are mostly stored here. It also identifies areas where there are gaps for improvement.
- Reports – It filters and sorts all the data about your content on the website.
Applications refer to those tools that are offered by MarketMuse, which can be used for research and planning your content.
It shows you the top-rated content for your keyword and highlights the content gaps where you can impress the SERPs. Questions asked by the users related to your keyword can be beneficial while planning content, so it also provides a list of those questions. If you have content related to your target keywords, it will suggest creating internal links to that already published content by different means.
It is considered the prime feature of MarketMuse; You have to drop content, and MarketMuse ranks it against your competitors. After analyzing, it provides a content score, which lets you know how your content compares and suggests additional topics to include. Content Score provides the overall quality of your content. Optimize application shows you three scores: Content Score, Average, and Target.
Content score means the overall rating; Average is how all your competitors’ content ranks compared, while the target is the score you should consider to rank well for your target keyword.
Type in a topic, and this tool will provide a complete list of terms to include in your content. Additionally, it will also suggest how many times to add each term or keyword.
Here is the complete summary of features offered by Surfer and MarketMuse:
|· It is a cloud-based on-page optimization tool.
· It analyzes content for 500+ factors.
· It works best for both small and large businesses.
· It offers a Google Chrome extension, which helps in writing optimized content on Google docs.
· Surfer SEO has a user-friendly and easy-to-use interface.
· It offers a seven days trial version for 1$.
|· It is AI-powered content optimization and keyword planner.
· It uses Machine learning and artificial intelligence to analyze content.
· It can only be beneficial for medium and large enterprises.
· It doesn’t have any extension or integration.
· Users are not happy with its interface.
· There is no free trial version in MarketMuse.
Surfer SEO Vs. MarketMuse: Pricing
MarketMuse Pricing Plans
There is no doubt that it is a powerful and most efficient content marketing tool, but it isn’t cheap. MarketMuse offers four pricing plans:
Both tools are fantastic. MarketMuse might be costly for small businesses, while Surfer can be the right choice for small and large enterprises. Surfer’s beauty is the low price and its easy-to-use interface. MarketMuse is considered as a less user-friendly application. Both tools are not offering any feature to create backlinks for pages.
Of course, either tool will only be useful if it serves its purpose: to rank your page in SERPs. Choose your tool wisely and do proper research and check each feature of these tools.