SEO is a process to improve a websites’ ranking in search engines and to speed up that process, SEO tools are used. This is where this Surfer SEO Vs. MarketMuse comparison comes in.
Your site ranking is dependent on the number of visitors to your site, and the tool will help you determine this. You’ll need to do proper research before investing in any SEO tool because each of them has its pros and cons and have their own functionality. This guide is about the two SEO tools: Surfer SEO Vs. MarketMuse, which are mostly used by digital marketers
Surfer SEO Vs. MarketMuse: An Overview
Surfer is a cloud-based on-page optimization tool that analyzes your search engine results pages and provides you data-driven reports that help you write quality content. It compares your article with top-ranked pages for more than 500 factors. It will tell you how many headings you should include, keyword density, the best length for your article, and much more.
On the other hand, MarketMuse is an AI-powered content intelligence and keyword planner tool. It provides content briefs consisting of word counts, internal and external links, subheads, and keywords. Another unique and exciting feature is its “Personalized Difficulty Score,” given to each completed article assessing how well you’ve covered the topic compared to your competitors.
Pros and Cons
Surfer SEO and MarketMuse are both SEO tools that offer various features to help improve your content and SEO strategies. Below, I’ll outline some of the pros and cons of each tool:
Surfer SEO:
Pros:
Affordability: Surfer SEO offers a range of pricing plans, including a more affordable option for individuals and small teams.
Content Optimization: Surfer SEO provides a Content Editor tool that helps you optimize your content for better search engine rankings, including on-page SEO recommendations.
Keyword Research: It offers unlimited keyword research, allowing you to find valuable keywords to target in your content.
Integration: Surfer SEO integrates with Google Docs and Jasper, making it easier to collaborate and streamline your content creation process.
Custom Branding: The Max plan includes custom branding, which can be useful for agencies looking to present a consistent brand image.
Cons:
Limited Features: Some advanced SEO features like in-depth competitor analysis and natural language processing are not as extensive as in other SEO tools.
Learning Curve: The interface and features may have a bit of a learning curve for beginners.
MarketMuse:
Pros:
Advanced AI: MarketMuse uses advanced AI and natural language processing to provide comprehensive content recommendations and insights.
Content Strategy: It offers a content strategy platform that helps you create content briefs, optimize existing content, and discover content opportunities.
Content Grader: MarketMuse includes a Content Grader tool that analyzes your content against top-performing content for your target keywords.
Topic Research: It provides in-depth topic research, which can help you discover content ideas and gaps in your existing content.
Cons:
Pricing: MarketMuse tends to be more expensive compared to other SEO tools, which may not be ideal for small businesses or individuals.
Complexity: The wealth of features can make it overwhelming for beginners or smaller teams.
Limited Free Trial: MarketMuse offers a limited free trial, which may not provide sufficient time for users to explore all its features thoroughly.
Surfer SEO Vs. MarketMuse: Key Features Compared
Almost every second SEO tool serves the same purpose, but the features they offer may be different. We can say each tool operates in its own way. Both Surfer and MarketMuse provide unique features that are liked by many entrepreneurs and digital marketers. This guide will help you understand both tools and their operations and how they can help you create quality content?
Surfer SEO Key Features
Surfer helps you rank your page on Google’s first page by analyzing it for 500+ ranking factors. It comes with three exciting and useful features, which are:
- SERP Analyzer
- Content Editor
- Keyword Research
SERP Analyzer
There is a famous saying in digital marketing that if you want to hide a dead body, it’s better to place it on the 2nd page of Google search results. So, if you want your article on the first page, it’s better to analyze top websites first. Monitor and evaluate what they are doing to their content.
If you want to meet Google ranking criteria, the SERP analyzer helps you in doing that by providing useful information about these elements:
- Keywords Density
- Words count
- Long-tail keywords
- Keywords suggestions
- Backlinks to the page
- Meta tags
Content Editor
Keywords are considered to be the first factor that connects the user to your website. So, it is essential to use the right keywords in the content. The content editor helps you in writing content by choosing the right keywords. It allows you to write content directly on the editor or copy/paste the existing content. It will show you a list of recommended changes to improve the quality of your content. Its key focus is to assess you in the insertion of relevant LSI keywords in the right amount.
Keyword Research
This feature of Surfer SEO can help you find the right keywords specific to your audience. You will only need to enter the seed keyword, and it will show you a list of similar keywords and their monthly search volume. Additionally, you can easily export them in an Excel sheet.
This tool can be beneficial if you’re trying to rank your page in a specific location or region. You have to narrow down your keyword research to a different area.
Surfer SEO Vs. MarketMuse: Pricing
MarketMuse Pricing Plans
There is no doubt that it is a powerful and most efficient content marketing tool, but it isn’t cheap. MarketMuse offers four pricing plans.
Free
Standard
Team
Premium
Surfer SEO Pricing Plans
Essential – $89/month
Advanced – $179/month
Max – $299/month
Enterprise – Custom Pricing
Final Thoughts
Both tools are fantastic. MarketMuse might be costly for small businesses, while Surfer can be the right choice for small and large enterprises. Surfer’s beauty is the low price and its easy-to-use interface. MarketMuse is considered as a less user-friendly application. Both tools are not offering any feature to create backlinks for pages.
Of course, either tool will only be useful if it serves its purpose: to rank your page in SERPs. Choose your tool wisely and do proper research and check each feature of these tools.
