The emergence of the Internet created an e-commerce revolution that’s projected to grow into a $6.5 trillion industry by 2023. Most small businesses are trying to keep pace with the ever-evolving industry, and for most entrepreneurs, e-commerce platforms are the perfect option for distributing their products.
Several companies provide a fully integrated online store, and Webflow and Shopify are two names at the top of the list. Both platforms have a reputation built on users’ trust that gets measured in the millions.
If planning to expand your business with an online store, then analyze all the nuances, and give your vote in the debate if Webflow vs Shopify is the best option for your business plan.
Choices are never easy, especially when they involve monetary investments. That’s why we took both platforms under a microscope, pinpointed the pros and cons of the e-commerce giants, and will hopefully help you select the suitable option.
keep on reading to find out the best review of webflow and shopify.
At a Glance: Webflow vs Shopify
Shopify has risen as one of the market leaders in the e-commerce sphere, thanks to its retail point of sale systems and webshops. Since its founding in Ontario, Canada, in 2006, the company has accumulated 1.7 million users from over 170 countries.
Shopify achieved its global reach as a cloud-based platform that makes it possible to create and manage every aspect of an online business through a smartphone. The success of Shopify didn’t go unnoticed across the southern Canadian border, and in 2013 the American rival Webflow joined the international family of e-commerce platforms.
It didn’t take long for Webflow to catch up to its competitors. Thanks to the proprietary software Visual Editor that enables users with some programming experience to design and launch websites, the provider has carved its own space in the market. Webflow incorporates a hosting platform, marketing tools, and CMS, while the speed with which users can launch an online store is unmatched in the industry.
Key Features of Webflow and Shopify
The website is a calling card to the world, and a customer’s first impression can make or break a business. When choosing an online partner, entrepreneurs need to guide themselves by their priorities and options to maximize the return on their investment.
Being in the same niche industry, deciding between Webflow eCommerce vs Shopify comes down to the specific details.
Webflow was envisioned as a programming portal, focusing more on the CMS. The Webflow editor is not as intuitive as Shopify’s, but on the other hand, it incorporates freely with other applications.
Some of Webflow Features Include:
- No templates simplify and expedite customization.
- Branded checkout pages.
- Custom-built shopping cart.
- Diverse product pages.
- Personalized emails.
- Store extensions with Zapier.
- Third-party analytics tools.
- Payment gateways like Apple Pay, PayPal, Google Pay, and Stripe.
- Integrated social media manager.
- Tools for creating newsletters.
- Blogging options.
We hope this article helped put into perspective some of the key features in the Shopify vs Webflow debate. Your choice is dependent on the plans and circumstances in which your business is functioning, there is no one choice that fits all.
Shopify has climbed to the top of the e-commerce totem pole as a one-stop-shop platform. It’s scalable and feature-rich, plus a wide selection of plugins can get incorporated for fine-tuning the store to personal preferences.
The biggest drawback is the limited visual layout because templates easily can’t be modified. Yet you can be up and running with Shopify in no time, and it’s an excellent tool for managing day-to-day operations. It also has more SEO options, which is not surprising for a platform that is in the e-commerce niche.
In contrast, Webflow visual design is more advanced. It’s the junior player in the industry, and as such, it’s still evolving its services. Most of the features are compatible with Shopify’s offer. But still hasn’t acquired the brand recognition associated with Shopify, that’s become a synonym for an online store.
Webflow has an impressive set of features for designing and managing a site. It’s seen as the e-commerce platform for the future.
Online shops should be unique to meet different business models. The best way to select the perfect platform for your mission is to weigh in your thoughts in the Webflow vs Shopify debate.