SEMrush vs UberSuggest: When advancing your business, there are plenty of marketing paths you can take. However, SEO seems to be the most reasonable and cost-effective way to boost web traffic and, therefore, more business.
Nowadays, the market is packed with various SEO tools. SEMrush is a well-known program for enhancing SEO, especially when it comes to its features. But, users often find some problems with the learning curve – it needs prior knowledge in SEO and some time to learn about the program. UberSuggest may be the better alternative regarding usability.
So, if you’re interested in growing your business, e-commerce, or online store but cannot find a good SEO tool – you came to the right place. This article picked two popular SEO tools – SEMrush and UberSuggest – to test their performance.
SEMrush is one of the most popular SEO strategy tools on the market today. Millions of people use it to boost their keyword count and drive traffic to their website. However, there have been some known issues with the program. For example, the layout can be confusing, and it does not optimize keyword searches for other search engines besides Google.
Fortunately, there are similar platforms that offer similar features to SEMrush. Some of these include features like rank tracking, posing content ideas, and keyword suggestions.
Here are some other programs you could use instead of SEMrush:
- Moz Pro
There are hundreds of more programs out there that can help improve your SEO, but not all present the same quality and ease of use. For this, you need to be careful with the program you choose. Otherwise, you may not get as much bang for your buck.
This review is going to focus on SEMrush vs UberSuggest since they are two of the leading SEO programs used to promote beneficial marketing strategies with websites.
Semrush vs UberSuggest
Social Media Tracker
On-page SEO Tracker
PPC Keyword Tool
Learning Difficulty Curve
SEMrush vs UberSuggest Pricing and Free Plan
Price is often a very critical component when it comes to picking the right SEO tools. Sometimes you pay for a product that does little to advance your business, making it a loss of a return. Due to this, you should be mindful of how you spend your money—especially when it comes to marketing strategies.
Firstly, investing in SEO and increasing your website’s visibility on search engine results pages (SERPs) is a great step to enhancing your business. Today, many consumers conduct their business online, and websites play a huge role in this. So, you would want to increase web traffic and enhance discernability on search engine results pages.
UberSuggest Pricing Plan
UberSuggest is pretty good with its price points. The main SEO tools are completely free. However, if you want to upgrade to more advanced features—like rank tracking and competitive research—you need to upgrade to the paid packages.
The paid plans for UberSuggest, though, are good considering their features. You can pick between three plans—Individual, Business, or Enterprise/Agency. Additionally, you can complete a free trial before making any final purchase decisions.
The Individual plan is perfect for small businesses and up-and-coming entrepreneurs who manage about one to three websites. Within this plan, three is the max number of projects you can manage without having to upgrade. This plan costs about $12 per month.
Meanwhile, the Business plan is great for small and medium-sized businesses that have to manage between four and seven websites. Again, seven is the max number of projects you can manage with this $20 monthly package.
Finally, the Enterprise/Agency package is best for large businesses that need to manage eight or more websites. This one costs about $40 per month. For larger companies, this is a great price for boosting SEO difficulty.
SEMrush Pricing Plan
SEMrush, in comparison to UberSuggest, is a bit more on the expensive side. This is most likely because there are much more complex capabilities that UberSuggest does not really provide. Just like the other program, there is a free trial available, and there are three packages to pick from—Pro, Guru, and Business.
The Pro price plan is for smaller businesses and costs about $119 monthly. With this, you can use the SEO tools in addition to competitor analysis, backlink analysis, and more.
The next level up is the Guru package. This costs about $229 per month and is best for small businesses and growing agencies. You get all the Pro plan features as well as branded reports, historical data, a content marketing platform, and extended limits.
Finally, the highest level of SEMrush is the Business plan. This costs about $450 per month, as it works best for agencies and websites with an extensive web presence. You get access to all features of the two lower packages along with API access, white-label reports, and Google data studio integration.
SEMrush vs UberSuggest Features
When it comes down to it, the features are what make the SEO tool worth the money. Without good qualities, there is almost no way to improve your website. Additionally, it is important to recognize what features your business needs the most and then determine which platform to use based on this.
The competence between SEMrush and UberSuggest depends on the SEO solutions they provide on the following:
- Keyword Research;
- Competitor Analysis;
- Backlink Analysis.
Now, let’s briefly break down the features to see how these two SEO tools tackled the requirements mentioned earlier.
Some of the main features of SEMrush are the keyword research tool, backlink analysis, and research of competition.
The keyword research is most likely the important factor in making your decision to purchase, you can look up certain keywords and the program provides you with helpful data to help you in determining which keywords are best to include. Data like the average search volume and interest trend are typically included.
SEMrush is one of the most trusted SEO tools among marketers, bloggers, and creators because of its many features. SEMrush has a 20 billion keyword database, making it easier for businesses to find relevant keywords and rank higher.
But, it’s not only the keyword capacity that makes SEMrush the most trusted tool but the quality and accuracy of the data, as well. For instance, if you want to narrow the data, you can use the filtering options or modifiers like the:
- Broad match;
- Phrase match;
- Exact match.
Or the other options at the top corner of the keyword table.
1. Keyword Magic Tool
Semrush’s Keyword Magic tool is the ace in the sleeve when it comes to its competitor programs.
Namely, the Keyword Magic tool allows you to find or create keyword combos that boost the search stats. For example, if you need advanced keyword analysis for particular content, you must try the keyword magic tool on the left side of the table.
2. Topic Research Tool
The Topic Research tool is another feature worth mentioning from Semrush’s toolkit. Essentially, this tool is more on the topic ideation process side.
For example, if you experience any creative block and you simply cannot come up with any inviting headline, all you have to do is click on the topic research tool.
Just type in your keyword, and you’d receive a ton of headings, titles, subheadings, questions, or other keyword-targeted topics.
This tool is on the Content Marketing dashboard to enter your topic, and then click on the – Get content ideas – button.
3. Semrush Competitor Analysis
When it comes to competitor analysis, Semrush has a few aces up its sleeve to help its users pull higher ranks.
Essentially, with Semrush’s Competitor Analysis, you get:
- Organic research;
- Advertising research;
- Brand monitoring;
- Social media tracker.
It is super easy to use because all you have to do is type or paste your competitor’s domain in the search bar and wait for the result.
The report provides information on organic keywords, top pages, main organic competitors, and traffic costs.
4. Backlink Analytics
As the name suggests, this tool helps you gain more information about your competitor’s backlinks and what sites contribute to the high traffic on the site. Having a strong backlink is critical when you want to strengthen your website’s visibility on search engines.
SEMrush has a program that runs backlink research, ensuring you that the backlinks you use are comparable to the ones used by competitors. Additionally, with backlink analytics, you can learn more about your competitor’s advertising habits. Just click on – Advertising – and you’d receive a report only regarding marketing.
5. Other Tools
However, there are two more leading tools, the Brand Monitoring tool and the Social Media Tracker.
With the brand monitoring tool, you get information about the online mentions metrics of your and competitor’s brands. Analogous to the brand monitoring tool, the Social Media Tracker measures the mentions or brand’s popularity on social media. That includes their overall growth, engagement levels and top content.
Finally, one of the more notable features of SEMrush is competitive research. This gives you information about your competitors’ websites, including their backlinks and authority scores. SEMrush also features link building.
UberSuggest has many of its features offered for free, though there is a daily limit. With this program, you get notable elements like keyword analysis and website audit.
The keyword analysis software is what makes UberSuggest so great. You get a detailed report on the different words you want to use to boost web traffic. These reports usually show ranking for the keyword, its cost per click, and its estimated competition in paid search. UberSuggest also makes suggestions on how to use the keywords in your site.
Overall, the keyword program gives you data so that you can determine if it makes sense for you to rank in certain keywords.
UberSuggest also allows you to perform a site audit and ensure that your SEO is benefitting you. The audit also provides recommendations for you to improve SEO health if the audit shows low scores.
However, let’s see how UberSuggest solves the SEO issues we posed above.
1. Keywords Research
UberSuggest may not be that popular in this domain, but the Keyword Overview tool gets you a full report with insight on the search volume, SEO difficulty score, paid difficulty score, and cost per click.
Additionally, along with the keyword insight, you can expect a full report of the top 10 backlinks you should include in your target keywords. The best part about UberSuggest is probably the extensive research which is super useful.
For example, the keywords table has real-time information that can display how each keyword’s popularity progresses over time. Therefore, anyone dealing with seasonal keywords can trace the ups and downs and customize the content to the changes.
2. Keyword Ideation
UberSuggest is also helpful when you have to come up with keyword combinations. There are five tabs at your disposal:
- Related keywords tab;
- Question-based keywords tab;
- Preposition tabs;
- Keywords suggestion tabs;
- Comparison tab.
You can switch all these five tabs to mix and match the keywords combos. Once you do that, you’d get a full review of the:
- Volume trend;
- Paid difficulty;
- SEO difficulty.
This helps you come up with ideas that will drive traffic to your site. Moreover, with UberSuggest, you can get more insight into your competitor’s target keywords. You can learn their methods of ranking higher and use that information in your favor.
3. Content Ideas
Another use of keyword research is – content ideas. As you can guess, this feature basically creates ideas for your content according to pre-estimated traffic, backlinks, and social shares.
However, the content ideas feature may feel like a public voice with all that in-depth analysis, but there are complaints that it still needs polishing.
For example, you’d receive tons of target keyword-related topics, but they won’t be relevant.
4. UberSuggest Competitor Analysis
The competitor analysis is one of the determining features when it comes to the comparison of two platforms. Therefore, UberSuggest offers a three-fold analysis – Keywords, traffic, and backlinks.
We’ve covered the analysis of the keywords before, so let’s jump into the traffic and backlinks.
5. Traffic Overview
To get insight into your competitors, search their domain, and wait for the traffic report.
Once it’s done, you’ll receive insight into the search volume of the targeted keywords, the position in SERPs, and the estimated monthly Google visits, and that’s just the tip of the iceberg. You can press – View All – and get all the necessary metrics info.
If you’re looking to find specific information about your competitor’s keywords, you can click on the – The keywords by Traffic – tab and learn everything about your competitor’s keywords, SEO difficulty, search volumes, and so on.
On the – View All – button, you can find more information about your competitor’s page backlinks and the sites that deliver the audience to the page.
6. Backlink Opportunity Tool
This tool helps you scale your domain compared to your competitors’ domains or their specific URLs to see what drives the traffic most.
It’s probably the most important tool UberSuggest has to offer.
Integrations allow you to incorporate external applications into your SEO program. Businesses often prefer to have this because it streamlines productivity and makes the transfer of documents and files much easier.
Fortunately, both SEMrush and UberSuggest have integration capabilities. SEMrush even has the ability to incorporate social media applications, which can expand your brand across multiple platforms.
UberSuggest vs. SEMrush—Winner
When deciding between the best alternatives to SEMrush vs UberSuggest, it’s best if you consider the last insight we provide on these two tools.
As seen, SEMrush has more in-depth analytical features and tools at the user’s disposal, but that doesn’t make UberSuggest any less valuable. The catch is in the purpose.
Marketers, content creators, or bloggers need more insight into their competitors because their main objective is to rank higher than their competence. Hence, SEMrush is the winner in this SEO discipline. The same goes for big-sized eCommerce or online companies that have to break through the market. For that reason, the learning curve in this program is steeper than in the other.
UberSuggest is simpler regarding the features, learning curve, and pricing, for that matter. Naturally, this tool is designed for individual purposes or someone who’s just breaking the grounds with their business idea or needs a simple analytical tool to drive traffic to their site. Therefore, small businesses can profit more with UberSuggest as the features and tools fit their needs and budget.
So, if you need a more robust tool with deeper insights and more features and have the budget for it, then SEMrush is your tool. But if you want a cheaper alternative to SEMrush, then UberSuggest is probably one of the best in that regard.