Webflow vs Wix

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Webflow vs Wix
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Internet usage continues to increase annually. Many people are opting to carry out most of their transactions online from grocery shopping and furniture purchases to ordering food. The majority of sectors in the economy are now interacting with their customers or clients online. 

Numerous businesses have become global enterprises simply through their online presence. In previous years, web building needed a website specialist with coding knowledge, which made website design very costly. 

Nowadays with the creation of innovative web building platforms, any enterprise whether a small business building an online store, or a travel blogger connecting with their followers, or individual, can now create their own website.   Web building platforms give individuals not only access to the audiences, but more control over the building of process websites than in the past.

A well designed and multifunctional website is critical to building an online presence. The purpose of this review of Webflow vs Wix is to lineup of the various offerings each web building platform brings to the table. These two popular web building platforms appeal to a different niche of users, and this side-by-side comparison can help users identify the best platform for their requirements. 

Webflow vs Wix: Pricing and Free Plan

A free plan is available on both the Wix and Webflow platforms, with limited functions that can be accessed by upgrading to a paid plan. Wix has lower starting prices for its site plans, ranging from $4.50 to $24.50 as compared to Webflow ($12 to $45). Wix is therefore more affordable and convenient for personal websites and small businesses. The Webflow pricing plans are higher as they offer website building capacity more for professional web design and larger enterprises. Both platforms offer customer support for any queries.

The pricing of these two web builders is different but this can be reconciled by the different client-bases these two robust platforms are tailored to.

Wix Pricing Plans

Wix has two types of premium plans: the Wix Website Plans and Business ecommerce Plans, which have different price ranges as they offer different capabilities to the user. 

Wix Website Plans

  • Connect Domain Website Plan

At $4.50 per month. This is the most basic web building plan available and includes the display of Wix ads.

  • Combo  Website Plan

At $8.50 per month. The Combo plan is for personal use. 

  • Unlimited  Website Plan

At $12.50 per month. This is Wix’s most popular plan available for entrepreneurs and freelancers. 

  • VIP Website Plan

At $24.50 per month. Businesses and individuals in this plan have first priority customer support. 

Business Ecommerce Plans

  • Business Basic Plan

At $17 per month. Allows you to accept online payments.

  • Business Unlimited

At $25 per month. This is the Grow Your Business plan and the most popular.

  • Business VIP 

At $35 per month. Get the Full Suite.

Wix Pricing Plans

Webflow Pricing Plans

With Webflow, website builders can begin their website creation for free, and then add a site plan to go live. The various account plans unlock more features. Webflow also has two types of plans: the Site Plans and Business ecommerce Plans, which have different price ranges as they offer different capabilities to the user. 

Site Plans

These are for personal sites, blogs, and business websites.

  • Basic Site Plan 

At $12 per month, paid annually, or $15 per month paid monthly. This plan is best for a simple site that doesn’t require a CMS.

  • CMS Site Plan

At $16 per month, paid annually, or $20 per month paid monthly. This plan is most ideal for a blog or other content-driven site.

  • Business Site Plan

At $36 per month, paid annually, or $45 per month paid monthly

  • Enterprise

This is tailored with exclusive features based on a particular brand and therefore does not have a fixed price. 

Webflow price plans

Ecommerce Plans

  • Standard at $29 per month billed annually or $42 billed monthly
  • Plus  at $74 per month billed annually or $235 billed monthly
  • Advanced at $212 per month billed annually, or $235 billed monthly. 

Available Platforms

Wix Editor can only be utilized when online because it has to be continuously connected to Wix’s servers. Wix is supported on five desktop devices browsers versions: Google Chrome (version 76+), Microsoft Edge (version 18+), Safari for Mac (version 12+), and Firefox (version 72+). 

The Wix platform can be viewed on touchscreen devices such mobile phones, tablets, and iPads. However, Wix Editor is not supported on these devices, and therefore editing is not possible. 

Supported browsers for viewing Wix on mobile devices are Google Chrome developed for Android, Google Chrome developed for iPhone, and Safari (iPhone 6+).

Live sites can be viewed on iPads and tablets using Google Chrome and Safari, which are the supported browsers. Operating systems that support the viewing of Wix live sites on iPads and tablets are iOS 12+, for iPads, and Android: 9.0+. Some features, like videos may not appear correctly on touchscreen devices.

Webflow web building can be carried out on any browser including experimental browsers, with the exception of Firefox due to technical issues. The Webflow Designer is an online app meaning when designing cannot take place offline. Webflow works best on the latest version of Chrome (55 and above) or Safari (10.1 and above). Other browsers it can also on are Vivaldi and Brave.

You can use Webflow on any browser. If you run into issues using Webflow on experimental browsers, please report your issue under the experimental browsers category on the Webflow Forum.

Supported desktop or laptop screens for the Webflow Designer app should have a width of at least 1268px. 


Webflow vs Wix Features

Both the Wix and Webflow web building platforms have an extensive array of distinct features that appeal more to different enterprises or individuals. Although these two services both have a comprehensive selection of features, Webflow has a steeper learning curve than Wix because its features require more technical web developing skills. 

Wix has a wider selection of templates to offer in comparison to Webflow, giving businesses more design options. On the flipside, Wix offers limited flexibility in terms of website development as Webflow allows customization of the site outside the templates already provided. 

Wix Features

Wix does not require any complex programming skills when creating a website. The features are intuitive, offering individuals and businesses without the technical skills, the autonomy to create their own websites in an easy to learn series of steps. You just have to pick a template and then use the drag and drop editor to add more features. 

  • Innovative drag and drop Website Editor for convenient website design
  • Instinctive website building platform
  • Over 500 designer-made templates
  • Wix App Market with a wide selection over 300  apps mostly free
  • Text Editor & over 100 free fonts and the option of adding your own
  • Personalized, built-in SEO
  • Follow your own personalized SEO plan which is built-in to the finished website so it can be found on Google 
  • Customizable designs with color, picture, font
  • Free and reliable hosting enhances security of site
  • Optimized mobile view
  • Analytics for tracking website performance
  • Optimized mobile version is produced automatically
  • Add and organize pages
  • HTML embed code
  • Page protection
  • One URL for website & mobile site
  • Easy-to-add blog
  • Facebook comments
  • Social Feed via customizable connection to social accounts
  • Automatic blog styling
  • Social buttons (Google+, Facebook, Twitter & Pinterest)
  • Online Store for your online business
  • Email marketing
  • Display events
  • Live chat available for your business to connect to your online visitors
  • Personalized Google mailbox
  • Financial, marketing, and communication tools
  • Site analytics – Google Analytics

Webflow Features

Webflow is a trusted web building platform that combines both web builder and CMS features to give the user more flexibility in web building and design. Webflow is therefore more suited for professional website development, enabling freelance web designers and agencies to create more complex websites for customers.

Features of Webflow are:

  • Drag and drop site builder with clean, compliant, exportable code even for HTML, CSS, and images
  • Reusable, customizable symbols
  • Content templates to start off your web design
  • Add a customized code to increase available functionality for more flexible design control
  • Website design and build as Webflow translates design into standard- compliant-code
  • Export CMS collections content as a CSV between sites, or even platforms
  • HTML embed codes
  • Related content tools
  • SEO meta titles, descriptions
  • CSS filters – eight in total for creating beautiful effects
  • 3D animations
  • Google Domains Purchasing
  • Enterprise-level website security
  • Total creative control starting with a blank canvas for your original design
  • CSS3 flexible boxes
  • RSS Feeds
  • SEO tags template
  • Custom domain name
  • Over 2000 web font families
  • Lightbox for display of images and videos in a full-screen mode when clicked
  • Image alt tags
  • CMS white labeling to add you or client’s logo
  • CSS styling properties
  • Interactive Google maps
  • CMS importation via Zapier


As to the integration opportunities, Wix and Webflow both offer some notable and extensive integration options enabling users the possibility to create a wide variety of differentiated, appealing, and highly functional websites.

Wix comes with a large reserve of over 250 App Market widgets, extensions, and add-ons as well as business tools that can significantly build a highly versatile and functional website. 

Webflow has available integrations with Zapier, MailChimp, and Google Analytics. Domains from Google Domains can even be purchased inside the Webflow platform. Webflow’s integration with Zapier connects Webflow with over 2,000 apps for increased automation and productivity of your work. Webflow also permits you to integrate custom HTML codes into your website header and footer.

The main considerations to take into account when deciding whether to use Wix or Webflow for web building are: the purpose of the website, the price, your type of business, and your web building skills. For the individual, the small business, or blogger who needs to build a website to connect with their clients or audience, Wix presents a great option with its array of user-friendly extensive design templates, affordable process, automated mobile version, and versatile features.

In contrast, for a large company with a web management department or freelance web designer, Webflow offers more web development capabilities, through customized code additions. The platform allows website builders to start off with a blank canvas, i.e. starting from scratch, or the available templates. The price is pegged more than those for Wix; they are utilized more by larger enterprises for commercial use. 

It’s not hard to see why these two web building platforms are popular in the respective functions. They offer unique, versatile, comprehensive capabilities to their users that fill individual niches.

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