Getting clients is one of the most stressful and difficult struggles for small businesses and startups. A great product or service is simply not enough. Clients won’t look for you just because you have a business. You need to go out and find clients. Even the most successful businesses will lose customers at some point. Those clients should be replaced to keep your business afloat. So without further ado, here are some of the best ways on how to get clients for a new business.
Tell Your Family and Friends to Recommend You
Tell your family and friends about your business and that you need to find clients. And don’t forget to tell them exactly what your ideal clients are. Even if they can’t use your service themselves, you will at least have a trustworthy team that will spread the word about your business.
Advertise for Clients
Advertise for Clients
People usually use their tablets, computers, or phones to find a business that is near them. You need to build a website, so your target audience can find you when they search for you online. So, ensure that your listing is accurate and complete in all local directory listings and search engine you can find.
Get Clients through Your Job, Business Organizations, and Personal Activities
Many business owners have started out as full time working professionals who either found a client and established their own businesses or switched from being an employee to being a contractor. You can also join social and business organizations to find clients. This method is particularly beneficial for people with a service-oriented business.
It doesn’t matter how many organizations you join. What matters most is your contribution to these organizations and how the members see you. So, don’t join 5 groups and expect to get emails or calls from new clients right away. Pick only a few organizations and join their work fully and freely. They will start giving you work once they get to know you.
Your personal activities may also help you find new clients. For example, converse with other people when you are at the gym. Chat with other parents when taking your kids to dance or school. That way, you will learn of their interests and concerns.
When you are running a service-oriented business like graphic design or web design, your business is on display all the time. You want to be someone that other people will want to do business with, so follow the PAK promotion system to maintain a good business image at all times. PAK stands for Pleasant, Attractive as well as Knowledgeable.
Referrals
Referrals
The easiest way to find clients is through referrals. If you already have a client and you did a great job, they might recommend you to other people who need your service as well. It is actually the easiest way to attract more clients for a business. However, it can only happen if you already have an existing client.
Leverage the Power of Social Media
Leverage the Power of Social Media
You can use the power of social media to establish yourself as an authority in your niche. For example, LinkedIn, Facebook, and other social media sites can help you find and join groups relevant to your professional interests or industry.
However, you need to find a platform that is most suitable for your business. For instance, Pinterest and Instagram are more suitable for yoga teachers. Thoughtful participation can help you convince people to work with you. You can answer questions or submit a guest post that resolves one of the problems or issues faced by your target audience.
But if you want to show prospective clients how you can help them, you will get better results with a case study. It can do everything a blog post can do. You can include useful advice or findings in a case study or show your expertise and position your brand as an authority in your niche or industry.
What To Consider When Looking For New Clients
There are 2 important things to keep in mind when looking for new clients. One of these is your mindset. NO matter where you are, there’s always a possibility to find new clients. There’s no need to be obnoxious or pushy.
You only need to be open, approachable, and attentive when you are given an opportunity. If you’re not comfortable telling complete strangers about your brand or business, you can tell potential clients what you can do for them instead.
You won’t get clients right away, that’s given. It’s a process that requires research, hard work, and patience. However, knowing how to get prospective clients to notice you and where to find them will at least make things easier for you. This will help you grow your business and achieve long term success. Also, you should always have several business cards with you. After all, you never know when you’ll meet a potential client.
