LinkedIn is the largest professional networking platform. It’s one of the most influential social media networks with 766 million members with 55 job applications submitted every second. Members used to keep in touch with business associates, co-workers, and clients. It is a network viewed for job hunting and recruiting. LinkedIn is an excellent social network to discover new clients.
Getting more clients is often challenging for new agencies. LinkedIn could be the solution to earn new clients. It’s the first platform for business owners to promote their brands and establish connections. You can build relationships and generate leads. You can build awareness of your brand and boost your profile. It helps you to recruit the right people. LinkedIn is the only network that leads to new business.
In this article, we’ll guide you about using your LinkedIn account for personal and professional success.
1. Setup Your LinkedIn Profile:
Your profile is a powerful part of your brand. Registered LinkedIn users will view it unless you set it to private mode. You can also have a public profile found by external search engines. The LinkedIn algorithm finds profiles that rank as complete. Some essential points for completing your LinkedIn profile are as under;
Add a good-quality photo of yourself.
Make your profile sparkle by adding a background image that reflects your personality and profession.
Mention your industry and location in your headline. You have 120 characters for this.
Include a concise summary of who you’re, what you do, and what you have to offer. You have 2,000 characters for that.
You can use the link to show examples of your work to make your profile strong.
Add your current position and describe what it involves.
Add your previous work history, education details, and skills or area of expertise.
2. Contact & Connect with LinkedIn Users:
LinkedIn enables you to network with people and professional organizations in your industry. It’s a great way to start up with the latest development and share information with others in your field. You can invite anyone to connect with you. The person must have a LinkedIn account to use the site. LinkedIn saves your connections and makes a list of networks. When you make connections, you can access a person’s profile.
3. Start Taking:
Once you made connections, the messages facility allows you a real-time conversation with your connections. The active status feature tells you which of your connections are online. Check the green dot beside the profile picture. You can also purchase a premium account and can use the InMail feature. This feature allows you to send private messages to any LinkedIn member without any prior introduction.
4. Define What You Can Deliver:
Start nailing down which services you want to sell. What’s unique and skills do you have to offer clients. LinkedIn has multiple outlets to feature your work like articles, websites, projects, etc. it provides you the opportunity to fine-tune your offer and show that off effectively. In addition, you can think of what kind of work you don’t want to do. If you know that a particular type of project isn’t suited well with your skills, you can clear of the leads who are looking for that type of work.
5. Join LinkedIn Groups:
Widen your social circle by joining a few groups related to your industry. Participating in groups is a great way to meet and interact with potential clients organically. You can find groups using the search bar at the top of the homepage.
6. Create Useful Content:
Creating high-quality content will boost your reputation both on and off LinkedIn. If your blog makes your post more visible to your network by adding LinkedIn’s built-in platform. You can produce other types of content, add it to your portfolio. Once you publish those articles, you can see analytics on those posts. This is a helpful indicator to make sure you’re on right track.
7. Personalize your Connection Requests:
Don’t fall back when you request to connect to someone new. Take a few minutes to write a short, personalized message. If you know someone in common that’s a good detail to include. But if you don’t know the person writing a good message is tougher. You can still tell them about your blog or admire some aspect of their work.
8. Follow Up:
Every time you make a new connection on LinkedIn, follow up to thank the person for accepting your request. You can also take the opportunity to open a conversation by commenting on the person’s achievement.
9. Reach Out to People Who Visited your Profile:
If someone viewed your profile, they are interested in your skill. You can take this opportunity to connect with them. If you have a free account you can only see the last five people who viewed your profile. Checking frequently will help you avoid missing people. You can get rid of the restrictions by upgrading to a premium account.
10. Be Patient:
The more professional relationship you have, the more likely some people will eventually become clients. Relationship building takes time and sustained effort. As you go for building your LinkedIn network, be friendly, learning about people, and make genuine connections.
If you’re looking for clients, LinkedIn is a great way to find it. This social network is an excellent tool for meeting and talking to professionals in every industry. Chances are there that some of them could use your skills and expertise. The most important thing is to treat LinkedIn like any other network opportunity. Be respectful, and always look for opportunities that benefit your leads as well as yourself.
Ron started as a tech blogger 15 years ago. Since then, Ron has developed massive writing skills and is reviewing tools for freelancers and more.
Ron has a huge part of our Everythingfreelance.com community.
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